Bono: Ten for the Next Ten

Of all the "Ten Best" lists I've read or heard, I like this one the best.

Ten for the Next Ten

By BONO

Dublin

IF we have overindulged in anything these past several days, it is neither holiday ham nor American football; it is Top 10 lists. We have been stuffed full of them. Even in these self-restrained pages, it has been impossible to avoid the end-of-the-decade accountings of the 10 best such-and-suches and the 10 worst fill-in-the-blanks.

And so, in the spirit of rock star excess, I offer yet another.

The main difference, if it matters, is that this list looks forward, not backward. So here, then, are 10 ideas that might make the next 10 years more interesting, healthy or civil. Some are trivial, some fundamental. They have little in common with one another except that I am seized by each, and moved by its potential to change our world.

Return of the Automobile as a Sexual Object

Peter Arkle

How is it that the country that made us all fall in love with the automobile has failed, with only a few exceptions, to produce a single family sedan with the style and humor and grace of the cars produced in the ’40s, ’50s and ’60s? Put aside the question of whether those models were male (as in longer, lower and wider, Dr. Freud) or female (as in fender skirts, curvy belt lines and, of course, headlights). Either way, they all had sex appeal. (In Ireland in the ’70s, it was the E-Type Jag that made sense of puberty.) Today, however, we have the mundanity of our marriage to the minivan and the S.U.V. and long-term relationships with midsize cars that are, forgive me, a little heavy in the rear cargo hold.

Are aerodynamics to blame? Economics? Or that most American of inventions, design by committee? It hurts me to say this about democracy (and I know because my band is one), but rarely does majority rule produce something of beauty.

That’s why the Obama administration — while it still holds the keys to the big automakers — ought to put some style fascists into the mix: the genius of Marc Newson ... Steve Jobs and Jonny Ive from Apple ... Frank Gehry, the architect, and Jeff Koons, the artist. Put the great industrial designers in the front seat, right along with sound financial stewardship ... the greener, the cleaner, the meaner on fossil fuels, the sexier for me. Check out the Tesla or the Fisker Karma car, designed by the same team that gave the world the Aston Martin.

Intellectual Property Developers

Peter Arkle

Caution! The only thing protecting the movie and TV industries from the fate that has befallen music and indeed the newspaper business is the size of the files. The immutable laws of bandwidth tell us we’re just a few years away from being able to download an entire season of “24” in 24 seconds. Many will expect to get it free.

A decade’s worth of music file-sharing and swiping has made clear that the people it hurts are the creators — in this case, the young, fledgling songwriters who can’t live off ticket and T-shirt sales like the least sympathetic among us — and the people this reverse Robin Hooding benefits are rich service providers, whose swollen profits perfectly mirror the lost receipts of the music business.

Read the rest at the Gray Lady for yourself.

More later.
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